Advertising Campaign Planning Developing an Advertising-Based Marketing Plan Fifth Edition ![]()
Jim Avery and Debbie Yount (both University of Oklahoma)
ISBN: 978-0-9786638-3-4 List Price: US $49.95
The Algorithms of Strategy: An Account Planner’s Toolbox
Jim Avery (University of Oklahoma) ISBN: 978-0-9786638-5-8 List Price: US $49.95
Amazon’s Mechanical Turk for Academics: The HIT Handbook for Social Science Research Kim Bartel Sheehan and Matthew Pittman (University of Oregon) ISBN: 978-0-9786638-6-5 List Price: US $29.95
Organizational Behavior: Real Research for Real Managers Fourth Edition Jone L. Pearce (University of California, Irvine) ISBN: 978-0-9973084-1-9 List Price: US $59.95
Rethinking Public Administration The Case for Management Second Edition
Richard Clay Wilson, Jr. ISBN: 978-09786638-4-1 List Price: $29.95
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Melvin & Leigh, Publishers
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