Catalogue


Advertising Campaign Planning
Developing an Advertising-Based Marketing Plan

Fifth Edition

Jim Avery and Debbie Yount (both University of Oklahoma)
ISBN: 978-0-9786638-3-4
List Price:  US $49.95



The Algorithms of Strategy: An Account Planner’s Toolbox


Jim Avery (University of Oklahoma)

ISBN: 978-0-9786638-5-8

List Price:  US $49.95



Amazon’s Mechanical Turk for Academics: The HIT Handbook for Social Science Research

 Kim Bartel Sheehan and Matthew Pittman (University of Oregon)

ISBN: 978-0-9786638-6-5

List Price:  US $29.95

 


 

Organizational Behavior:

Real Research for Real Managers

Fourth Edition

Jone L. Pearce (University of California, Irvine)

ISBN: 978-0-9973084-1-9

List Price: US $59.95 




Rethinking Public Administration

The Case for Management

Second Edition


Richard Clay Wilson, Jr.

ISBN: 978-09786638-4-1

List Price: $29.95







 

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Melvin & Leigh, Publishers